Having made a remarkable and significant mark in the world of music, United Kingdom artiste with Nigerian parents, Patrick Chukwuem Okogwu, who is popularly known as Tinie Tempah, is conquering the fashion world.
He is launching his own clothing line, Disturbing London, a collaborative effort with street wear label, MH1. The collection is an offshoot of his record label also called Disturbing London, which he co-founded with his cousin and manager, Dumi. The men’s wear fashion label, which is a surprise collection of graphic T-shirts, sweats, chinos and aviator jackets, which Tinie himself calls urban essentials, has the distinctive Disturbing London logo— a skull wearing a crown.
The designs which are influenced by everything Tinie feels passionate about— London, music and fashion— are a far cry from his usual sharp tailoring. The dapper borderline camp accessories of bow ties, silk scarves etc earned him the coveted prize of 2012’s most stylish man, in GQ magazine’s best dressed men list.
In explaining the rationale behind the absence of most of what made him to be adjudged trendy, the 23-year-old explained that since he was only just starting out in fashion, it only made sense for him to debut with the kind of things he would normally wear from day- to-day since that was the kind of fashion he grew up on.
As opposed to what most people think, Tinie claims he doesn’t wear suits every day and only does when going for an awards ceremony. The clothing line has been described as one part ’80s throwback; that is reinterpreted through the eyes of a new generation that didn’t live through the era of stone-washing and shoulder pads, one part geek chic, and 100 per cent style noteworthy. Even though he is presently hard at work to produce his next album, Tinie has been working non-stop, determined that Disturbing London will not only be amazing but will be a reference point in male fashion in the not-too-distant future.